So You’re Thinking About Moving in Together, Huh?

So You’re Thinking About Moving in Together, Huh?

What are you doing!?

 

But seriously, congrats!  Sounds like you have an awesome relationship with your significant other and are ready to take the bold next step of sharing the same house or apartment.

 

I’m sure you’ve already thought through everything, but just in case you haven’t we made this handy checklist for you.

 

Um, make sure you’re making the right choice (obviously)

Too often people move in together for financial reasons before they actually know that they can live together.  While the amount you save in rent may be great, make sure it’s worth it!

If you haven’t already, go on a long trip with your significant other to test your ability to be around each other for an extended period of time.  Or, have your boyfriend or girlfriend sleep over at your place for a week to make sure your living habits are compatible (it’s been how long since you did laundry?).

Does your significant other have any pets coming with them?  Pets need a lot of attention so be sure you’re prepared to spread the love.

 

What is Actually Going to Fit in Your New Place?

People always underestimate just how much “stuff” they have.  Multiply that by two and yea… you see the issue.  Trying to get all of that into a shared house or apartment is going to be a nightmare.

Decide what you really need to keep and donate those clothes that you’re never going to wear.

How many TVs do you need?  If you have four, that’s probably too many.  Sell some of them on Ebay or Craigslist and put some extra cash in your pocket.

Still have too much?  Call MyPorter and they’ll bring you boxes so store all of those miscellaneous items you don’t really need, but can’t let go of.  They’ll only be a click away with your online photo inventory.

 

Whose Furniture Stays, Whose Furniture Goes?

Honestly guys you should already know the answer to this one.  I know, I know that sofa you’ve had since college is basically a member of the family and your Crimson Tide rug really “ties the room together,” but it’s time to move on.

The good news is that you can have MyPorter store those precious heirlooms in our climate-controlled storage facility so that you can have them delivered back on demand just in time for a weekend during football season when your girlfriend is out of town (we’ll even pick it back up before she gets back… like it never happened).

 

Have Fun!

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MyPorter was founded in Atlanta, GA to simplify the self-storage industry.  Not self-storage, on-demand storage.  We cut out the truck rentals, movers, and self-storage facilities that consumers have to juggle and instead combine all of those services into a single seamless storage experience.  Our storage facilities are climate-controlled and monitored 24/7 so you can rest easy knowing your stored items are always secure.  The best part is knowing that your items are only a click away through our online photo inventory.  Whether it’s a single item or your entire storage unit, we’ll get it back to you within 24 hours (even on Saturdays and Sundays).  No storage job is too big or too small for the MyPorter team!
Give the MyPorter storage experience a try today.  Call us at 844.976.7837 to learn more.
MailChimp ♥ Agencies

MailChimp ♥ Agencies

***Reprinted from the MailChimp Blog*** Great profile of MyPorter and our awesome digital marketing team – Eastmont Group

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Some industries get stuck in the past. Mike Gottfried of Eastmont Group discovered this while conducting a competitive analysis for MyPorter, a self-storage company located in Atlanta.
“When you look at self-storage companies, most of them are still using old business models,” Gottfried says. “Think of the oldest-school, least-innovative marketing imaginable, and that’s what the self-storage industry is doing.”

When an entire industry is behind the times, it’s hard for the few innovative companies in that space to get recognized for being different.

But MyPorter’s model was different. And the challenge was to make sure people knew it.

Taking the “self” out of “self-storage”

MyPorter offers an on-demand, full-service approach to self-storage. First customers enter their needs into an intuitive online interface; then MyPorter employees arrive at your location, pack your belongings, and put them in storage. When you need something back, they deliver it to your home.

“Think of it as the ‘Uberization’ of self-storage,” Gottfried says of the company, which is modeled to be customer-focused and responsive to how modern consumers use technology. “But from a marketing and growth standpoint, they didn’t know how to let people know they exist.”

The self-storage marketplace is crowded, and most people consider it a commodity. MyPorter needed to stand out and tell its story.

“For part of our competitive analysis, we looked at other companies that worked in the ‘Uberized’ service categories—companies that offered all-in-one services—to see how people were discovering them,” Gottfried says. “One of the keys to our approach was to create multiple competitive segments and to analyze how they attracted customers.”

This analysis turned up an opportunity. Eastmont Group identified college kids as a big market segment for MyPorter. “They move at least once a year, and after school they tend to stay in a transitional phase as they start careers,” Gottfried says. “They’re also a younger user base that appreciates a tech-savvy company.”

With this 1st key customer base identified, the next step was to reach them.

If something’s not working, you don’t take it personally. You make it better. ”

Divide and conquer

Eastmont Group knew that email could play a critical role in engaging and converting college students and new graduates. But first they had to build a list.

To do so, they went directly to apartment buildings and college campuses. “By partnering with the physical housing entities, and showing them that we had something of real value for their residents, we had their support in making contact with students,” Gottfried says. Those contacts, along with a public relations and brand announcement campaign, allowed them to develop their initial list.

As awareness of MyPorter’s services grew, traffic to the website did, too.

“That’s when the puzzle becomes identifying where people are in the buying process so that you can target them with what they actually need,” Gottfried says. Using MailChimp, Eastmont Group divided users into 3 distinct categories based on online activity.

First there were the users who visited the site and did nothing. These were the window shoppers that needed a storage solution but hadn’t decided on a company. The emails they received were more generally informative, making the case for MyPorter’s services.

The 2nd group had made selections online, such as picking out storage units and bins, but not completed a transaction. For these users, it was time to up the incentive with emails advertising special discounts and coupons.

And finally, the 3rd group of users were those who had made a purchase. For these customers, the challenge was to create content that would nurture an ongoing relationship.

This segmentation was key to ensuring the right message reached the right people—and it paved the way for smart automation.

Eastmont Group at their office in Atlanta, Georgia, USA.

“Automate when you can.”

As a relatively new company, MyPorter kept plenty busy just handling day-to-day operations. Little time was left for the sometimes tedious work of marketing—which is why automation became a key component of the plan.

“Automation really allowed them to focus on other aspect of the business, while trusting that customers weren’t slipping through the cracks,” Gottfried says. “That’s why our philosophy is to automate when you can. If a user behavior can trigger a targeted email, that gives you the ability to stay in touch with your audience without having to email each person individually.”

In the case of the 3 user categories, the emails they received were triggered using MailChimp’s automation tools.

Of course, automation must be handled with care—otherwise, it runs the risk of becoming spam. To make sure that didn’t happen, Gottfried and his team performed extensive testing in the position of the customer.

“We put ourselves in the customer’s shoes, basically to the point of role-playing,” Gottfried says. “We signed up online, inventoried stuff to be picked up, and went through the process as many ways as we could think of to find anything that would make a customer unhappy.”

“You have to take a hard, unbiased look at everything you’re doing and allow yourself to make fair and honest assessments. If something’s not working, you don’t take it personally. You make it better.”

Growing the funnel

The result of Eastmont Group’s research and testing was a relevant, engaging campaign that introduced a young generation to a new approach to self-storage. And by segmenting that audience early on, Eastmont Group was able to grow each group throughout the campaign.

“By having our strategy in place at the beginning, we could look at how we interacted with customers to find ways to widen the funnel at each level,” Gottfried says. In practice, that meant working closely with MyPorter to ensure everyone was on the same page—and that customer-facing messages aligned with the company’s services and operations.

“The regular testing ensured we knew what the customer was experiencing and how it connected back to everything else,” Gottfried says.

In the end, it helped MyPorter reach a new audience and boost its site interactions.

“A lot of times with email marketing, you get very focused on messaging that says, ‘Buy now! Buy now!’ But this was a very different kind of campaign,” Gottfried says. “The mission here was to introduce the brand and its services and to create steady engagement with our audience. We were able to do that very successfully.”

3 tips for better competitive analysis

Some of Eastmont Group’s best insights came from clever competitive analysis. Here are 3 tips you can put into practice the next time you’re looking over the competition’s shoulder.

  1. Study the dinosaurs. “We studied competitors using old business models because we wanted to understand how their customers found them,” Gottfried says. “Are those models ideal? No, but that doesn’t mean they aren’t working.” If you want to beat a company that insists on buying newspaper ads, you’d better understand why those ads work for their audience.
  2. Look sideways. MyPorter’s full-service approach is fairly unique in the marketplace, which made a proper competitive analysis difficult. So instead of sticking to self-storage, Gottfried looked elsewhere. “There are other businesses using similar models for other industries.” This led to the breakthrough that helped Eastmont Group identify a new audience.
  3. Compare apples and oranges (and persimmons and strawberries). When performing a competitive analysis, it’s OK to study a market that doesn’t quite resemble your own. “When we did our analysis, we looked at a lot of companies that did something similar but were based in very dense areas,” Gottfried says. “The markets weren’t identical, but we could still learn from what companies were doing in cities like New York or Chicago.” Just know what the variables are, and how they could affect your marketing decisions.

 

Source: MailChimp ♥ Agencies

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MyPorter was founded in Atlanta, GA to simplify the self-storage industry.  Not self-storage, on-demand storage.  We cut out the truck rentals, movers, and self-storage facilities that consumers have to juggle and instead combine all of those services into a single seamless storage experience.  Our Atlanta storage facilities are climate-controlled and monitored 24/7 so you can rest easy knowing your stored items are always secure.  The best part is knowing that your items are only a click away through our online photo inventory.  Whether it’s a single item or your entire storage unit, we’ll get it back to you within 24 hours (even on Saturdays and Sundays).  No Atlanta storage job is too big or too small for the MyPorter team!
Atlanta, give the MyPorter storage experience a try today.  Call us at 844.976.7837 to learn more.
Spring is Here!

Spring is Here!

Spring Is Here!

Hello Atlanta – yes, Spring is finally here after that awful 2 day streak when it was kinda cold outside!  That means it’s time to put up those ski boots, sweaters, and fingerless mittens (yea they’re way better than gloves right!) and break out the bathing suits, golf clubs, and short shorts.

But where to put all that bulky winter gear now that those semi-cold days are over?  The closets are already over-stuffed with your new spring clothes.  Plus you’ve still got to make some room for all that tennis and golf equipment you bought because this is the year you finally pick up a new sport, right?

What to do…  What to do…

I mean, I guess you could get a storage unit, rent a truck, hire movers, and lug all your stuff there to let it sit in a sweltering metal box all summer.  Yea right – smells like mildew.

Or, you could stay cool and outsource that Winter clutter.  That’s right, outsource it.

MyPorter will come to your door for free (yep, free) and pick up all of those items you want to get out of the way. Bye bye movers. Everything will be stored in one of our climate-controlled storage facilities here in Atlanta along with a photo inventory of all your items.  That’s right, all you have to do is click a button online and MyPorter will arrive at your door ready to whisk that Winter clutter away.

Need your stuff back?  Log into your photo inventory and select the items you want returned.  They’ll be back at your door in 24 hours or less. Traditional Atlanta self-storage just can’t compete

Too good to be true?  Think again.  Just check out the reviews on Google, Facebook, and Yelp.

Oh, did I mention that MyPorter costs 10 – 15% less on average than traditional ITP self-storage?

Sweltering metal shed?  #Notforme

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MyPorter was founded in Atlanta, GA to simplify the self-storage industry.  Not self-storage, on-demand storage.  We cut out the truck rentals, movers, and self-storage facilities that consumers have to juggle and instead combine all of those services into a single seamless storage experience.  Our Atlanta storage facilities are climate-controlled and monitored 24/7 so you can rest easy knowing your stored items are always secure.  The best part is knowing that your items are only a click away through our online photo inventory.  Whether it’s a single item or your entire storage unit, we’ll get it back to you within 24 hours (even on Saturdays and Sundays).  No Atlanta storage job is too big or too small for the MyPorter team!
Atlanta, give the MyPorter storage experience a try today.  Call us at 844.976.7837 to learn more.
Making Room for Kids: 4 Strategies for Your Home

Making Room for Kids: 4 Strategies for Your Home

Bin with Clothing_v1

It may be cold and dreary outside, but make no mistake: Spring Cleaning in Atlanta is right around the corner. Whether your first child is on the way or you’re an experienced parent, space is constantly at a premium. Finding enough room for children (and their stuff) is a great challenge, but often with no obvious solution. You may have the good fortune of having an extra room, but if you’re like most families, you’ve accumulated an endless array of new trinkets and toys, overflowing closets, and cluttered work spaces.

A quick google search for “declutter my home,” yields thousands of results so take comfort in that you are not alone.
But before you expose yourself to the deluge of information on the NET or hire movers, we recommend following a logical, four-step progression to prepare your home.

Inventory Your Home

Take inventory, room by room, of every space in your house and determine whether you need to address it.
Drawers filled with who-knows-what? Take-out menus, expired coupons, and random trinkets all need to be cleared out.

Extra room filled with wedding photos and picture frames, golf clubs, or just random junk? Closets overflowing with clothes, gear, and gifts?

Understand the current status of your home, noting what can be thrown away and what needs to be kept. Only then can you start planning for the future.

Make a List of Upcoming Purchases

Most parents are shocked by the sheer multitude of play things and gear that children require. Ask yourself:
For babies: where will bottles, formula, bibs, and table high-seat be stored? Which rooms will larger items like swings, play mats, strollers, and other activity centers reside in?
For older children: where will that new instrument, set of football pads, or latest school project be put before it displaces something else in your home?

By the time you end up compiling your list, it’s going to be a lot longer than you think. Taking in to account what will be thrown away and what will be coming in, it’s time to progress to the next step…

Optimize Current Space

Smart parents will get creative in utilizing their existing spaces. A small sliver of wall space could become a fold-down changing station. Former TV stands can become dressers, and cribs are becoming less thought of as beds but rather multi-purpose command and control units. You’ll be surprised at how much space can be found where you previously thought there was none.

Get Creative. Ask yourself how you can transform something meant for single-use into something multi-purpose.

Add New Space

When you simply need more space, add it. No need for a construction project, just outsource it!

On-demand storage is all the rage in cities like Chicago and New York. Instead of renting a damp, dirty, and dusty storage unit along with a U-Haul, movers, and hours of your time, services like MyPorter Storage in Atlanta will come to your home and safely transport your materials to a climate-controlled, secure warehouse for safekeeping.

Best of all, you can view a photograph of everything you have stored online so you don’t forget what you have! When you need it back, two clicks, and it can be back to your home the same day. You can even store individual items or furniture pieces.

Starting at $7.50 / month for a single box, or $60 / month for 25 square feet of space to store whatever you desire – MyPorter will pick up your items for Free and deliver them back to you for a small fee.

  • Don’t need winter gear from May to October? Let MyPorter take care of it and bring it back when the temperature starts to drop. You can swap out the shorts and tees!
  • Have extra furniture that was “gifted” from your parents sitting around? Store it until you can use it or it’s time to “gift” it to your kids!
  • Want to make room for an office or bedroom but don’t want to get rid of furniture and cherished memories? Put it in temporary storage, knowing it’s only two clicks from being restored.

Good luck cleaning!


MyPorter was founded in Atlanta, GA to simplify the self-storage industry.  Not self-storage, on-demand storage.  We cut out the truck rentals, movers, and self-storage facilities that consumers have to juggle and instead combine all of those services into a single seamless storage experience.  Our Atlanta storage facilities are climate-controlled and monitored 24/7 so you can rest easy knowing your stored items are always secure.  The best part is knowing that your items are only a click away through our online photo inventory.  Whether it’s a single item or your entire storage unit, we’ll get it back to you within 24 hours (even on Saturdays and Sundays).  No Atlanta storage job is too big or too small for the MyPorter team!
Atlanta, give the MyPorter storage experience a try today.  Call us at 844.976.7837 to learn more.