It’s a fact – as we age we naturally accumulate more and more and more possessions. Throw in some kids, a spouse, and hand me downs from your parents, and it’s easy to see how an apartment dweller can become overwhelmed. However, full service storage providers are starting to change the game.
Research indicates that renting a one bedroom apartment & using a 10×10 storage unit could save an average of $1000 annually for every 100 ft of apartment space. Intuitively this makes sense given the far lower cost per square foot in a storage warehouse vs. an expensive residential market. The trade-offs of the traditional self-storage model (renting a truck, time, etc…) didn’t allow for storage to be a plausible option, but with 24 hour delivery right to the door, it’s easy to see how this can work for individuals in urban areas.
So if you’re looking for apartments and the one you really want just doesn’t have the space to fit your summer / winter clothes, bikes, holiday decorations, and other item you don’t need to be with you at all times, don’t despair! Putting those items in storage and renting that smaller, cheaper unit could be the most cost effective option at the end of the day.
Conversely, if you’re thinking about upgrading to a smaller apartment because your child is starting to outgrow all of his/her baby gear – sit tight! If you need Atlanta storage, let MyPorter take care of it and don’t put yourself through the agony of moving.
MYPORTER WAS FOUNDED IN ATLANTA, GA TO SIMPLIFY THE SELF-STORAGE INDUSTRY. NOT SELF-STORAGE, STORAGE WITH PICKUP AND DELIVERY. WE CUT OUT THE TRUCK RENTALS, MOVERS, AND SELF-STORAGE UNITS THAT CONSUMERS HAVE TO JUGGLE AND INSTEAD COMBINE ALL OF THOSE SERVICES INTO A SINGLE SEAMLESS STORAGE EXPERIENCE. OUR STORAGE UNITS ARE CLIMATE-CONTROLLED AND MONITORED 24/7 SO YOU CAN REST EASY KNOWING YOUR STORED ITEMS ARE ALWAYS SECURE. THE BEST PART IS KNOWING THAT YOUR ITEMS ARE ONLY A CLICK AWAY THROUGH OUR ONLINE PHOTO INVENTORY. WHETHER IT’S A SINGLE ITEM OR YOUR ENTIRE STORAGE UNIT, WE’LL GET IT BACK TO YOU WITHIN 24 HOURS (EVEN ON SATURDAYS AND SUNDAYS). NO STORAGE JOB IS TOO BIG OR TOO SMALL FOR THE ATLANTA MYPORTER TEAM!
GIVE THE MYPORTER STORAGE EXPERIENCE A TRY TODAY. CALL US AT 844.976.7837 TO LEARN MORE.
Per the Atlanta Business Chronicle, Atlanta City Councilwoman Joyce Sheperd has introduced an ordinance (Link) forbidding the construction of storage facilities from being built along or within a half-mile of the Atlanta Beltline.
For the uninitiated, the Atlanta Beltline is “the most comprehensive revitalization effort ever undertaken in the City of Atlanta and among the largest, most wide-ranging urban redevelopment programs currently underway in the United States.” At completion, it will connect 45 in-town neighborhoods via a 22-mile loop of multi-use trails, parks, and street cars.
Furthermore, it’s described as a living, breathing part of the community; not simply a means of getting somewhere, but a destination unto itself. For a sprawling city with disparate neighborhoods, Atlanta has a chance to redefine what it is to be a neighbor and a community along the lines of more connected cities like New York and Chicago.
According to the ordinance, the City-Council finds that storage facilities built in close proximity to the Beltline are “incompatible with the objectives, purposes, and intent of said district.”
We at MyPorter couldn’t agree more. Storage facilities are meant for industrial use. They’re a utilitarian commodity and an eyesore to citizens trying to shop, eat, and play. It would be a shame to take up valuable community-building space in Atlanta and Brookhaven for the purpose of storing baby clothes and boxes full of kitchen supplies. While laudable that some of our large traditional self-storage competitors (Public Storage, Extra Space) are making efforts to beautify their facilities, that space can never be used again for something that brings people together.
It’s time that cities know that full-service storage with pickup is an option. Why take up valuable real estate when firms who will drive in to the city and take it to a less populated area are at the ready? Admittedly, we’re biased, but as citizens who live in the Atlanta community – there is a better way for our industry to interact with the public. It’s time we embraced the future of storage – on demand with pickup and delivery at your door.
MyPorter was founded in Atlanta, GA to simplify the self-storage industry. Not self-storage, storage with pickup and delivery. We cut out the truck rentals, movers, and self-storage units that consumers have to juggle and instead combine all of those services into a single seamless storage experience. Our storage units are climate-controlled and monitored 24/7 so you can rest easy knowing your stored items are always secure. The best part is knowing that your items are only a click away through our online photo inventory. Whether it’s a single item or your entire storage unit, we’ll get it back to you within 24 hours (even on Saturdays and Sundays). No storage job is too big or too small for the Atlanta MyPorter team!
Give the MyPorter storage experience a try today. Call us at 844.976.7837 to learn more.
What are you doing!?
But seriously, congrats! Sounds like you have an awesome relationship with your significant other and are ready to take the bold next step of sharing the same house or apartment.
I’m sure you’ve already thought through everything, but just in case you haven’t we made this handy checklist for you.
Um, make sure you’re making the right choice (obviously)
Too often people move in together for financial reasons before they actually know that they can live together. While the amount you save in rent may be great, make sure it’s worth it!
If you haven’t already, go on a long trip with your significant other to test your ability to be around each other for an extended period of time. Or, have your boyfriend or girlfriend sleep over at your place for a week to make sure your living habits are compatible (it’s been how long since you did laundry?).
Does your significant other have any pets coming with them? Pets need a lot of attention so be sure you’re prepared to spread the love.
What is Actually Going to Fit in Your New Place?
People always underestimate just how much “stuff” they have. Multiply that by two and yea… you see the issue. Trying to get all of that into a shared house or apartment is going to be a nightmare.
Decide what you really need to keep and donate those clothes that you’re never going to wear.
How many TVs do you need? If you have four, that’s probably too many. Sell some of them on Ebay or Craigslist and put some extra cash in your pocket.
Still have too much? Call MyPorter and they’ll bring you boxes so store all of those miscellaneous items you don’t really need, but can’t let go of. They’ll only be a click away with your online photo inventory.
Whose Furniture Stays, Whose Furniture Goes?
Honestly guys you should already know the answer to this one. I know, I know that sofa you’ve had since college is basically a member of the family and your Crimson Tide rug really “ties the room together,” but it’s time to move on.
The good news is that you can have MyPorter store those precious heirlooms in our climate-controlled storage facility so that you can have them delivered back on demand just in time for a weekend during football season when your girlfriend is out of town (we’ll even pick it back up before she gets back… like it never happened).
MyPorter was founded in Atlanta, GA to simplify the self-storage industry. Not self-storage, on-demand storage. We cut out the truck rentals, movers, and self-storage facilities that consumers have to juggle and instead combine all of those services into a single seamless storage experience. Our storage facilities are climate-controlled and monitored 24/7 so you can rest easy knowing your stored items are always secure. The best part is knowing that your items are only a click away through our online photo inventory. Whether it’s a single item or your entire storage unit, we’ll get it back to you within 24 hours (even on Saturdays and Sundays). No storage job is too big or too small for the MyPorter team!
Give the MyPorter storage experience a try today. Call us at 844.976.7837 to learn more.
|***Reprinted from the MailChimp Blog*** Great profile of MyPorter and our awesome digital marketing team – Eastmont Group
Some industries get stuck in the past. Mike Gottfried of Eastmont Group discovered this while conducting a competitive analysis for MyPorter, a self-storage company located in Atlanta.
When an entire industry is behind the times, it’s hard for the few innovative companies in that space to get recognized for being different.
But MyPorter’s model was different. And the challenge was to make sure people knew it.
Taking the “self” out of “self-storage”
MyPorter offers an on-demand, full-service approach to self-storage. First customers enter their needs into an intuitive online interface; then MyPorter employees arrive at your location, pack your belongings, and put them in storage. When you need something back, they deliver it to your home.
“Think of it as the ‘Uberization’ of self-storage,” Gottfried says of the company, which is modeled to be customer-focused and responsive to how modern consumers use technology. “But from a marketing and growth standpoint, they didn’t know how to let people know they exist.”
The self-storage marketplace is crowded, and most people consider it a commodity. MyPorter needed to stand out and tell its story.
“For part of our competitive analysis, we looked at other companies that worked in the ‘Uberized’ service categories—companies that offered all-in-one services—to see how people were discovering them,” Gottfried says. “One of the keys to our approach was to create multiple competitive segments and to analyze how they attracted customers.”
This analysis turned up an opportunity. Eastmont Group identified college kids as a big market segment for MyPorter. “They move at least once a year, and after school they tend to stay in a transitional phase as they start careers,” Gottfried says. “They’re also a younger user base that appreciates a tech-savvy company.”
With this 1st key customer base identified, the next step was to reach them.
Divide and conquer
Eastmont Group knew that email could play a critical role in engaging and converting college students and new graduates. But first they had to build a list.
To do so, they went directly to apartment buildings and college campuses. “By partnering with the physical housing entities, and showing them that we had something of real value for their residents, we had their support in making contact with students,” Gottfried says. Those contacts, along with a public relations and brand announcement campaign, allowed them to develop their initial list.
As awareness of MyPorter’s services grew, traffic to the website did, too.
“That’s when the puzzle becomes identifying where people are in the buying process so that you can target them with what they actually need,” Gottfried says. Using MailChimp, Eastmont Group divided users into 3 distinct categories based on online activity.
First there were the users who visited the site and did nothing. These were the window shoppers that needed a storage solution but hadn’t decided on a company. The emails they received were more generally informative, making the case for MyPorter’s services.
The 2nd group had made selections online, such as picking out storage units and bins, but not completed a transaction. For these users, it was time to up the incentive with emails advertising special discounts and coupons.
And finally, the 3rd group of users were those who had made a purchase. For these customers, the challenge was to create content that would nurture an ongoing relationship.
This segmentation was key to ensuring the right message reached the right people—and it paved the way for smart automation.
“Automate when you can.”
As a relatively new company, MyPorter kept plenty busy just handling day-to-day operations. Little time was left for the sometimes tedious work of marketing—which is why automation became a key component of the plan.
“Automation really allowed them to focus on other aspect of the business, while trusting that customers weren’t slipping through the cracks,” Gottfried says. “That’s why our philosophy is to automate when you can. If a user behavior can trigger a targeted email, that gives you the ability to stay in touch with your audience without having to email each person individually.”
In the case of the 3 user categories, the emails they received were triggered using MailChimp’s automation tools.
Of course, automation must be handled with care—otherwise, it runs the risk of becoming spam. To make sure that didn’t happen, Gottfried and his team performed extensive testing in the position of the customer.
“We put ourselves in the customer’s shoes, basically to the point of role-playing,” Gottfried says. “We signed up online, inventoried stuff to be picked up, and went through the process as many ways as we could think of to find anything that would make a customer unhappy.”
“You have to take a hard, unbiased look at everything you’re doing and allow yourself to make fair and honest assessments. If something’s not working, you don’t take it personally. You make it better.”
Growing the funnel
The result of Eastmont Group’s research and testing was a relevant, engaging campaign that introduced a young generation to a new approach to self-storage. And by segmenting that audience early on, Eastmont Group was able to grow each group throughout the campaign.
“By having our strategy in place at the beginning, we could look at how we interacted with customers to find ways to widen the funnel at each level,” Gottfried says. In practice, that meant working closely with MyPorter to ensure everyone was on the same page—and that customer-facing messages aligned with the company’s services and operations.
“The regular testing ensured we knew what the customer was experiencing and how it connected back to everything else,” Gottfried says.
In the end, it helped MyPorter reach a new audience and boost its site interactions.
“A lot of times with email marketing, you get very focused on messaging that says, ‘Buy now! Buy now!’ But this was a very different kind of campaign,” Gottfried says. “The mission here was to introduce the brand and its services and to create steady engagement with our audience. We were able to do that very successfully.”
3 tips for better competitive analysis
Some of Eastmont Group’s best insights came from clever competitive analysis. Here are 3 tips you can put into practice the next time you’re looking over the competition’s shoulder.
Source: MailChimp ♥ Agencies