MyPorter Secures Funding to Accelerate Storage Service Expansion

MyPorter Secures Funding to Accelerate Storage Service Expansion

To accelerate growth in Atlanta and prepare for new market expansion, MyPorter recently closed $2.2 million in funding. The investment was led by a series of angels and CEOs with expertise in essential services, finance, real estate and technology, including Wes Matelich, CEO of Rx Green Technologies and Ken Haines, CEO of Atlanta-based The Wrench Group (Coolray, Mr. Plumber and BriteBox).

MyPorter launched its concierge storage services in Atlanta and the surrounding metro areas in 2015 to disrupt the antiquated $38 billion self-storage industry. The highly rated storage and moving company is expecting to exceed more than 10,000 customer jobs this year. It is the first storage service in Atlanta to offer consumers and a growing portfolio of businesses a more convenient, reliable and faster way to store their belongings. Unlike traditional storage units, MyPorter brings the entire process online and on-demand – offering storage, pickup and delivery at the click of a button. The platform enables customers to schedule their pickup, maintain a visual catalog of stored items and coordinate delivery directly to their home or business.

“I saw a unique opportunity with MyPorter to upset an essential services industry that would have a lasting impact locally and potentially nationally as well,” states Ken Haines. “It’s exciting to be an early investor in a company disrupting a decades-old industry in a ‘make or break’ market like Atlanta.”

After formation in April 2015, MyPorter remained in beta stage until mid-2016 when co-CEOs John Foshee and Robert Crump joined the team. Throughout 2017, the company was funded with the CEOs’ personal capital, with Foshee and Crump putting their sweat equity in the business as the company’s early movers and drivers. The first major outside capital came in January 2018.

“I’ve known Rob since college and can see the confidence he and John have in this company, leaving lucrative careers in private equity and consulting to change the face of an established, but antiquated industry,” explains Wes Matelich. “They see enormous potential, as do I, to bridge the moving and self-storage industries while bringing the customer experience online for a more on-demand user experience.  They have already proven the viability of this on-demand service for both consumers and businesses over the past several years and I am excited to help continue the expansion in Atlanta and beyond.”

“Robert and I eschewed the traditional institutional funding sources when we started out because we wanted to truly understand the basic mechanics of the business and build the company from the ground up in order to ensure we started from a solid foundation from which to drive sustainable growth for the business model that we envisioned,” explains Foshee. “Choosing this path has allowed us to create a model that is extremely scalable and investor friendly. We’re excited about the high caliber of investors we’ve engaged up to this point and look forward to our Southeast expansion while we pursue our Series A.”

Our Addiction to Clutter

Our Addiction to Clutter

How many times have you purchased something and never end up using it? Or, held on to something you haven’t used or worn in years – just in case you might need it again? You aren’t alone. Decluttering can be incredibly difficult. Our belongings are not only practical, but they’re often sentimental.

According to Joshua Becker of Becoming Minimalist, research confirms that we own too much stuff.

Here are some surprising statistics:

  • In the average American home, there are more than 300,000 items.
  • Americans annually spend $1.2 trillion on nonessential items.
  • Only 3.1 percent of children in the world live in the U.S., but American children own 40 percent of the toys in the world.
  • The average 10-year-old has 238 toys, but only plays with 12 daily.
  • American women own 30 outfits, on average. That figure was nine in 1930.
  • On average, American families spend $1,700 on clothes annually.

Clutter fills our closets and drawers, and then spills into our guest bedrooms, offices, attics and garages, disrupting the function of our space.

According to Psychology Today, there are also many mental wellness benefits to decluttering your space. Organizing and cleaning is energizing and leads to a sense of confidence and self-efficacy, making you feel as though you’ve truly accomplished something. It can also reduce anxiety and relationship or family tension. Though it may not be obvious, clutter can create a lot of stress. People prefer order and symmetry, but clutter makes your space feel scattered and disorganized. Lastly, you’ll often find things in your clutter that you thought you’d lost, which can boost your mood and increase energy for tackling the rest of your mess.

One deterrent to decluttering that many face is simply the time it takes to sort through our many belongings. To help, let the professional team from MyPorter, a highly rated storage and moving company in Atlanta, pack and itemize all of your unused items. We offer on-demand storage and pickup options, eliminating the extra time and effort required to haul away your clutter.

Another decluttering hurdle is that “just in case” feeling. What if I need this again someday? The beauty of storage services is that you don’t have to let go of everything, but you can get it out of your space. MyPorter’s online inventory system allows you to request delivery of your goods at the click of a button, making it easy to get that item back quickly without it taking up space in your home.

Parting with our things can be surprisingly emotional for many. Investing in storage services is a happy medium between getting rid of your items completely and having them clutter your life.

MyPorter Taps Trevelino/Keller to Drive National Growth

Added via PR Newswire

ATLANTAJuly 10, 2019 /PRNewswire/ — Trevelino/Keller, a full-service, digital public relations and marketing firm, has been engaged by MyPorter, a valet self-storage startup based in Atlanta. Trevelino/Keller is tasked with executing an integrated media strategy across earned, shared, owned and paid.

MyPorter launched its concierge storage services in Atlanta and the surrounding metro areas in 2015. The company was created to disrupt the antiquated $38 billion self-storage industry by offering consumers a more convenient, easier and safer way to store their belongings. Bringing the entire process online, its platform allows customers to schedule item pickup, maintain a visual catalog of stored items, and schedule delivery directly to their home.

“Since our launch, we have seen strong growth in Atlanta, primarily driven by a more progressive approach to a long-standing industry, coupled with a customer-centric experience somewhat atypical of the category.  As we prepare to scale our business and student offerings as well as expand into new markets, we recognize it is time to bring on a partner to amplify our reputation in Atlanta and new markets on our path to becoming a national brand,” shares John Foshee co-CEO and CMO of MyPorter. “Given its experience and approach to working with emerging brands, we felt Trevelino/Keller was a natural partner to help us scale.”

Trevelino/Keller brings 16 years of experience in brand reputation, as well as media strategy and social marketing, to the partnership. With established roots working with both B2B and B2C brands in technology and lifestyle markets, the firm is poised to elevate MyPorter’s brand as it scales.

“Some are tired of references like disruptor and unicorn, but the fact is, so many antiquated industries still dominate,” says Dean Trevelino, principal at Trevelino/Keller. “MyPorter is well positioned to get out front of the self-storage industry by providing a full-service solution to a traditionally exhausting and manual process. We’re impressed with the company’s growth to date and are excited for the opportunity to leverage our expertise to build on its momentum.”

About MyPorter
MyPorter is an Atlanta-based startup created to reinvent the way consumers store their items. The full-service storage company brings a new level of customer service to the industry by creating the easiest personal storage option possible. Its online platform allows customers to schedule item pickup, maintain a visual catalog of stored items, and schedule delivery directly to their home. For more information, visit

About Trevelino/Keller
Trevelino/Keller is a digital public relations and marketing firm serving emerging, middle market and national brands across seven practices – Technology, Healthcare, Financial Services, Food & Beverage, Franchising, Lifestyle and Environment. Its services include public relations, digital marketing, demand generation and creative services. Groovy Studios, its creative brand, delivers brand identity, graphic design, web services and dynamic content. Headquartered in Atlanta, the firm is ranked nationally in more than nine industries and has secured more than 125 national awards. For more info on Trevelino/Keller, visit

SOURCE Trevelino/Keller

Moving Day Preparation!

It’s 7am. You’re surrounded by a sea of over-stuffed boxes, the fridge is brimming with soon-to-expire perishables and the dog is causing havoc in the laundry room.

There’s no way around it, moving home causes stress and strain for every family. If moving day is on the horizon, getting a head start on your preparations will help set you up for a smooth and successful moving experience.

1. Assess your current situation

Have you been in your home for many decades? Is the attic overflowing with mementoes and the garage packed with skis, bikes and forgotten gym equipment? Consider the size and scale of your home well ahead of moving day, assessing how many rooms and belongings you’ll need to pack away beforehand.

2. Set a realistic moving house budget

Although one of the most overlooked steps when preparing for moving day, setting a clear budget will help you keep tabs of the big and small expenditures that will arise when preparing to move home.

Sit down and create a spreadsheet that accounts for expenses such as an experienced removalist, packaging supplies (boxes, bubblewrap, tape etc.), moving insurance, and extra rental equipment (such as trollies and loading ramps).

3. Request time off for moving day

Once you’ve locked in a moving date with the removalists, make sure to request leave with your employer to ensure you’ll have full availability for the big day (as well as a few extra days off to unpack and settle into your new home).

4. Create an achievable checklist

With so many things to keep track of, it can be easy to feel overwhelmed in the lead-up to moving day. Write out a list of every task you’ll need to complete with clear deadlines to understand what your top priorities are each week, allowing extra time in case of unexpected delays.

5. Declutter every room

In the words of Marie Kondo, ‘does the item spark joy?’ Simplify the moving process by decluttering every room of your home, selling or donating unwanted items to friends, or putting things in to a safe, secure, storage facility. A good home packing company can also help you declutter as they are packing up and sorting your goods into boxes.

6. Source suitable packing boxes

Consider the shape and weight of each item you’re packing and select a sturdy, well-sized box to pack your belongings. Avoid overstuffing boxes as this can cause breakages and accidents during moving day.

7. Keep things systematic

Think ahead and ensure you pack similar items into the same box, organising items by room to make the unpacking process seamless and straightforward.

8. Label your packing boxes

Once you’ve sealed each box, chances are you’ll have a hard time deciphering the contents! Save time by clearly labeling each box as you go, allowing you to easily place boxes into their appropriate room upon arrival in your new home.

9. Arrange day care for the children

Keep the little ones entertained and away from the chaos of moving day by arranging day care or play dates well in advance. If you have furry friends in your family, ask friends or family to take them off your hands for the day to streamline the moving experience.

10. Hire a professional removals company

Investing in a trained and professional removalist will ensure your belongings arrive safely in your new home, saving you time, stress and money. A removalist will take extra measures to ensure your items are packed and transported safely as they’re trained to pack, transport and deliver your items efficiently to make moving day a breeze.

Seniors: “Spark Joy” and Downsize Your Life

Seniors: “Spark Joy” and Downsize Your Life

Spark Your Life

You may have heard the words “spark joy” tossed around at parties, or maybe you saw it sprinkled within the copy of your favorite lifestyle publication. The term “spark joy” refers to the minimalist ideas expressed by organizational expert and author Marie Kondo in her best-selling book “The Life-Changing Magic of Tidying-Up: The Japanese Art of Decluttering and Organizing.” In her book, Kondo explains how she instructs her clients to only keep items in their house that they find useful or beautiful―the things that “spark joy.”

Since its publication in 2011, Kondo’s book has taken the world by storm. People all over are decluttering and getting rid of things around the house in an attempt to live a tidier and less stressful life. While in the past Americans have associated having more—the bigger house, multiple cars, a wardrobe big enough for a small village—with success, nowadays some of us accept the fact that when we own less stuff, we are happier.

Seniors in particular can benefit from downsizing. Once the kids are out of the house, there typically is little need for as much space and stuff. Over the years, we accumulate a lot of belongings we don’t need, as well. Committing to downsizing in your senior years can help cut down on costs and home maintenance so you can spend this time traveling, relaxing, or doing whatever it is you always dreamed of doing.

If you are interested in downsizing to help decrease stress and increase happiness in your senior years, use the following advice on organizing and executing your efforts.

Start With the Easy Stuff

It can be difficult to get rid of the items connected to emotions and memories. A good way to ease into it is to start by getting rid of things that are not so sentimental. Kondo recommends you declutter by working room-by-room from the most communal areas to your more intimate and personal spaces. Remember that you are only keeping the things that truly spark joy in your heart. Just because an item is connected to a memory or is little used, doesn’t mean you should keep it. Instead, hold the item in your hands and thank it for serving its purpose. This can make it easier to let go and move on to the next item as you declutter.

Label and Organize Your Boxes and Bags

Whenever you are boxing or bagging items to get rid of, be sure and label each one clearly with what it contains. Knowing what each box or bag contains can help with lingering “what if” feelings and keep you from digging back through them in search of something you’ve decided to keep. Once you’ve thanked an item for its service and dismissed it, it is best to let it go and avoid touching it again so you aren’t confronted with feelings of uncertainty and doubt.

Hire a Professional

Depending on the amount of stuff you actually have, decluttering, organizing, and downsizing might be too big a job for you to handle all on your own. Fortunately, there are professionals available that can help you overcome a mountain of stuff and keep you on track. They can be pretty affordable – full-service storage providers like MyPorter can storage the things you don’t want to get rid of.


Downsizing your belongings helps contribute to a happier and healthier lifestyle. Seniors in particular are in more need of—and can benefit most from—downsizing. To help make the process easier, start with areas that are more communal and work toward rooms that contain more personal and sentimental items. Clearly label bags and boxes containing items that you intend to get rid of or store, and hire a professional if the job is simply too big to complete on your own.